Astonishing video editing tips to boost up your social media

Writers, crafters, and marketers spend several hours bringing their content concepts to life. And after putting in all the effort, they want their content to appear in front of the target consumers.

Now, if you go by the trends, you will find that 52% of marketers and businesses prefer video content over the other content varieties. That’s because it brings in the best returns on investment.

Simply having the word “video” in the subject of the company newsletter boosts open rates by around 19% and click-through rates by 65%. And it even helps in reducing the unsubscription rate by 26%.

But creating simple videos will not work for businesses. You need to tweak different parts of a video to ensure it gets viewed by exactly the same people you consider as your target audience.

Some video editing tips that can help in boosting your social media marketing campaign are as follows:

First Things First: Learn the Basics of Video Editing

Understanding the basics of video editing will speed up the procedure and even ensure a high-quality result. Covering the basics means working on a plan first of all. As a new marketer or editor, you must not make the mistake of not shooting sufficient content so you can work on it later.

Not doing so will get you choppy clips and transitions in the post-production stage of the video. It also works to be fully organized. This entails keeping all the files organized while organizing the audio quality as well.

You will have varied shots in your arsenal; you must also arrange them. This will help you know the right order of the segments or scenes in your video. Being completely organized will help you in saving a huge amount of time.

Cut the Video Short

Try keeping them short since you are making the video to post on different social media platforms. You know, people these days do not have sufficient time to go through long-form videos showcasing company profiles and product lines.

Well, when it comes to understanding the duration of a video, there is no magical number. It all depends on the target audience of your business and the niche you are serving. However, when editing social media marketing campaign videos, it works to stick to the 90 seconds mark. If at all you need to increase the duration of the video, keep it limited to 3 minutes and not more than that.

Fast cuts and split-screen are some important video editing tricks that can help you in keeping the final video short while getting the entire message out in the most attractive manner. A fast cut will cut out periods of repletion, silence, and babbling in the video.

A split-screen will squeeze the footage to keep it short, and then there are jump cuts that can be used for cutting long scenes. These are cool and awesome editing procedures that will give your video a professional look.

Understand the Use of the Right Video Editing Tool

If you do not want to get lost and confused in video editing, choosing a good and professional video editing tool works. Some many individuals and marketers get discouraged about learning how to Edit Video because of the availability of so many editors in the market.

Also, because there are price concerns related to video editors, it is best to go for the online video editing tools available for free. These online video editors have a wide assortment of capabilities to give videos a professional look.

The majority of the online video editors feature templates to help beginners create stunning videos without going through much hassle. The best thing about these editors is they do not come included with any kind of upfront cost, and therefore they can be the best tool for small businesses.

Use In Stock Footage

Regardless of how feature-rich and skilled your editing tool is, your ultimate product’s feel and look will completely depend on raw footage quality. Shooting a video is not easy, and it is also not very affordable.

You need to have sufficient money to invest in good-quality hardware. If you do not know anything about shooting a professional marketing video, turn to a videographer. These days outdoor locations serve great for shooting videos, so there’s no need to get a studio on rent.

Since you are using a video editing tool, it is quite likely for you to get stock footage or a library of videos, images, and sound. So, you can easily put a video together with the right blend of stock footage and voice-over.

Of course, you even have the option of adding your very own flavor into the video, which will showcase your style and make the video look a bit different. Probably, the most convenient option would be adding color grading and corrections to the video. This will make the content look more professional and cinematic.

Take Kinetic Typography Into Account

Kinetic typography is all about making an awesome video with colored background and the text simply flying around in an engaging, dynamic and unique manner. Such videos do well on the web, considering that they are completely animated and thus grab the users’ attention.

The best thing about these videos is they can deliver the intended message to the viewers even if there’s no sound. That’s especially important considering that the majority of the social media platforms like Instagram and Facebook mute the sound of a video by default.

The Bottom Line

That’s it! Do you want anything more stated? Obviously, the content above is enough to showcase the importance of video editing in boosting a company’s social media marketing strategy.

The main point here is your video cannot just afford to look OKAY. This is particularly true for the upcoming and the small businesses. Make sure your videos thrive in the market and deliver top-notch quality when putting an intended message across the social media. Only then, you can attract the potential customers and expand your business like never before.